Business Advisory Services

Can your strategy win in today’s business environment?

Providing expertise in the Human Capital (HCM) technology and solutions marketplace, our business advisory staff has a proven track record of successfully directing trends into value for our HCM technology customers. Working with our clients, we bring insights, ideas, and experience to transform their products, services, marketing, partnership, and sales strategies into enhanced customer loyalty and new profitable growth.

Product and Services transformation

Today, business and technology innovation are inextricably linked. In this fast-changing world many HCM leaders find it difficult to keep up with emerging technologies that may add value to their clients. To succeed, businesses must re-imagine the products and service experience they provide. 

• Determine near-term product road map, prioritize by business value

• Develop feature improvements that add customer value, back sell revenue, and reduced churn

• Understand the risk and reward of build verses buy options

• Draw on the strength of our alliances to deliver new innovative products and services that can lead to competitive disruptions

marketing transformation

HCM organizations face constant pressure to develop strategies that generate a profitable return on investment while enhancing customer allegiance. Depending upon where your business is in its life cycle and the current market challenges you face, we will provide a customer tailored plan to growth. 

• Review how the brand or corporate identity is perceived in the market

• Validate your market fit and relevance of the current product line and services. This includes strengths, weaknesses, opportunities, and threats

• Segment markets to increase relevance

  • Enhance customer loyalty in current channels while increasing market share

  • Leverage alternative channels for current products and services

  • Enter new growth markets with new products and services

• Develop objectives by targeted market

• Develop distinctions, value propositions, key differentiators, and compelling narratives by target segment

• Build marketing/sales funnel

• Create effective corporate and business unit strategies to secure alignment across the enterprise

partnership and Alliance Transformation

Current HCM alliances may not be as efficient as they once were. We help you effectively identify and leverage third-party entities.

• Increase speed to market

• Reduce costs

• Supplement capability gaps

Sales transformation

Achieving maximum growth potential requires more than motivating salespeople. We help you determine how to maximize sales structures and performance.

• Marketing Alliance

  • Align marketing activities with an account-based strategy to identify specific contacts, at specific companies, within a specific market

• Territory Alignment

  • We evaluate your current sales territory and recommend improvements to maximize channels

• Sales Talent

  • We gauge the strength of your current sales team, provide sales coaching, and recruit and hire new talent as needed

• Sales Compensation and Incentive Pages

  • We develop commission structures to tightly align performance to company sales objectives

• Sales Kick Off

  • We help you secure your first customers (Anchor Accounts)